There have been a number of rumors that Kendrick Lamar’s DAMN album is meant to be played backward. In a recent interview with MTV News, the California rapper confirmed this by saying “I think like a week after the album came out, [fans] realized you can play the album backwards. It plays as a full story and even a better rhythm. It’s one of my favorite rhythms and tempos within the album. It’s something that we definitely premeditate while we’re in the studio.”. With a lot of fans out there knowing that they were all along must be a great experience but the question remains if Kendrick is only come out with this now to boost interest again into his project remains to be seen.